UI / Product Design · B2B SaaS · Benchmark Mineral Intelligence · Market Intelligence

Design That Sets the Standard

Making complex mineral data feel clear, trustworthy, and human. A full UI design story from components to product.

BMI Website UI
My Role Product Designer · UI Focused
Timeline 6 months
Platform B2B SaaS · Web App · Marketing website · Mobile App
Methods Discovery · Prototyping · Testing
Team · Product managers
· Out sourced development team
· Data Analysts · Journalists
OVERVIEW

The data was world-class. The experience to match it, wasn't.

Benchmark Mineral Intelligence is the world's leading price reporting agency and market intelligence platform for the lithium-ion battery and critical minerals supply chain. Used by EV manufacturers, battery producers, mining companies, and global investors, BMI sets the price benchmarks that move markets.

But as the platform scaled, the product experience hadn't kept pace. Data was scattered across inconsistent interfaces, the visual language lacked cohesion, and the design had no shared foundation to build from. Analysts trusted the data, but the product didn't always feel like it deserved that trust.

Technology Battery Recycling Demand Raw Materials
MEGA MENU

Mega Menu: Less guessing, more finding.

Our old menu was minimal, perhaps too minimal. With a growing product suite spanning markets, data tools, events, and publications, a simple dropdown was no longer enough.

Enter the mega menu. A deliberate, organised layout that groups related content visually and contextually. Users can now see the full scope of Benchmark's offering at a glance, and navigate to exactly the right place, without the trial and error.

Before — old navigation
After — mega menu
THE APP

The market in your pocket, introducing the Benchmark app

For an organisation that runs events worldwide and serves a global audience of analysts, executives, and policymakers, being mobile-ready isn't a nice-to-have. It's essential. Benchmark's users don't sit still, and neither should their access to the market.

This work covered two fronts: developing new features within the app, and designing the launch presentation page that introduces it to the world. The goal was to create a page that does justice to the product, clearly communicating that this isn't just a companion app, but a full intelligence hub. Prices, news, events, analysis, everything Benchmark delivers, now in your pocket.

benchmarkminerals.com/tools
BMI Header

The Benchmark App

Designed to place our innovative products and services at your fingertips, empowering you with the latest data and insights across the lithium ion and energy transition supply chain.

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Our App provides

Access to Latest Prices

Be the first to receive the latest lithium ion and energy transition supply chain prices from markets worldwide.

Comprehensive Market Insights

Leverage detailed news and analysis to make informed decisions, backed by data from industry experts.

Insights Personalised Experience

Personalise your app based on the markets and topics that matter most to you.

Download The Benchmark App

App Store Google Play
Trading workplace
Analyst
Mining
Supply chain
1
Interactive price graphs

Visualise historical and latest price assessments with dynamic graphs and charts that allow you to track trends and spot opportunities.

Prices
2
Latest News and Analysis

Stay informed with the latest articles and reports from top sources in the lithium-ion battery industry, all curated in one convenient place.

News
3
Upcoming Events

Discover and register for key industry conferences, webinars, and networking events that can help you stay connected and informed.

Events
4
Stay up to date

Opt in to receive push notifications directly to your mobile phone ensuring you stay up to date with the latest news, analysis, price assessments and events.

Notifications
BMI Header screenshot

Mobile App Launch Page, Scrollable Preview

The Benchmark App features

THE DESIGN SYSTEM

Julius 2.0,
Consistency as a foundation

Good design systems do more than organise components. They encode decisions, communicate intent, and make the right way to build things also the easiest way. Julius 2.0 was built with exactly that in mind.

Structured around four principles, Consistent, Scalable, Clean, and Easy, the system covers everything from typography and colour tokens to complex UI patterns. Fully documented and ready to use, it gives design and development a shared language that keeps Benchmark's product aligned across every touchpoint.

Check Julius 2.0
Figma
Julius DS Thumbnails
Julius DS Documentation

Every component in Julius 2.0 is fully documented, covering anatomy, states, variants, and do and don't usage guidelines. From behaviour specs to accessibility validation, each element is ready for a clean, confident developer handover.

Julius DS Statistics
Julius DS Thumbnail
Julius DS Documentation

Every component in Julius 2.0 is fully documented, covering anatomy, states, variants, and do and don't usage guidelines. From behaviour specs to accessibility validation, each element is ready for a clean, confident developer handover.

Julius DS Statistics
THE MARKET COMPASS

Market Compass
Contextual Navigation at Scale

Deep B2B platforms suffer from discovery friction. Users land on one market page and rarely find their way to adjacent opportunities. I designed the Market Compass as a persistent end-of-page component that mirrors the global architecture, letting users orient themselves within the full supply chain, from Energy & Grid to Battery Recycling, without returning to the top nav.

The tree structure creates spatial awareness, while the active state and tooltip cards reduce cognitive load and encourage cross-market exploration.

Market Compass interactive demo
OUTCOMES

Where Design Met Business

Shipped to strong reception from both internal stakeholders and customers. Key metrics tracked across the first 90 days post-launch.

+38%

Time on Site

Market Compass and structured content hierarchy drove deeper engagement across market pages

-22%

Bounce rate

Intuitive market architecture reduced dead-end exits and encouraged onward navigation

+60%

App download

Designed app landing page drove iOS adoption in the first 90 days post-launch

+50%

Dev time saved

Julius eliminated rework and streamlined handoff with the external dev team

More

Want to see more?

A few more projects worth exploring. Each one is a different challenge, a different product, but the same attention to craft. From design systems to product redesigns, here is another look at how I work and what I bring to a product.